Clouds Melting Back to Earth

Imagine the caress of morning mist, the

weightless embrace of a drifting cloud.

CloudWeave transforms this ethereal

touch into your daily ritual. Meticulously

woven premium wood-based fibers—

sustainably sourced and PEFC-

certified—each CloudWeave sheet

cradles your skin with 30% more

softness than cotton, yet stands resilient

against cleansing’s toughest demands.

It’s the smarter way to cleanse, tone, and

pamper your skin and the Planet.

Clouds Melting Back to Earth

Imagine the caress of morning mist, the

weightless embrace of a drifting cloud.

CloudWeave transforms this ethereal

touch into your daily ritual. Meticulously

woven premium wood-based fibers—

sustainably sourced and PEFC-

certified—each CloudWeave sheet

cradles your skin with 30% more

softness than cotton, yet stands resilient

against cleansing’s toughest demands.

It’s the smarter way to cleanse, tone, and

pamper your skin and the Planet.

Clouds Melting Back to Earth

Imagine the caress of morning mist, the

weightless embrace of a drifting cloud.

CloudWeave transforms this ethereal

touch into your daily ritual. Meticulously

woven premium wood-based fibers—

sustainably sourced and PEFC-

certified—each CloudWeave sheet

cradles your skin with 30% more

softness than cotton, yet stands resilient

against cleansing’s toughest demands.

It’s the smarter way to cleanse, tone, and

pamper your skin and the Planet.

Clouds Melting Back to Earth

Imagine the caress of morning mist, the

weightless embrace of a drifting cloud.

CloudWeave transforms this ethereal

touch into your daily ritual. Meticulously

woven premium wood-based fibers—

sustainably sourced and PEFC-

certified—each CloudWeave sheet

cradles your skin with 30% more

softness than cotton, yet stands resilient

against cleansing’s toughest demands.

It’s the smarter way to cleanse, tone, and

pamper your skin and the Planet.

Clouds Melting Back to Earth

Imagine the caress of morning mist, the

weightless embrace of a drifting cloud.

CloudWeave transforms this ethereal

touch into your daily ritual. Meticulously

woven premium wood-based fibers—

sustainably sourced and PEFC-

certified—each CloudWeave sheet

cradles your skin with 30% more

softness than cotton, yet stands resilient

against cleansing’s toughest demands.

It’s the smarter way to cleanse, tone, and

pamper your skin and the Planet.

Clouds Melting Back to Earth

Imagine the caress of morning mist, the

weightless embrace of a drifting cloud.

CloudWeave transforms this ethereal

touch into your daily ritual. Meticulously

woven premium wood-based fibers—

sustainably sourced and PEFC-

certified—each CloudWeave sheet

cradles your skin with 30% more

softness than cotton, yet stands resilient

against cleansing’s toughest demands.

It’s the smarter way to cleanse, tone, and

pamper your skin and the Planet.

Discover Our Collection

Explore our latest arrivals and find your perfect style

Shop Now

CloudWeave™ Facial Towels

Cloud-soft

A whisper against sensitive skin, leaving zero irritation.

$19.95

Dermatologist-Approved

Hypoallergenic, vegan, and free from any chemicals.

$19.95

Forest-to-Face Traceability

Every fiber honors PEFC’s strict sustainability standards, dissolving harmlessly into the soil like morning dew.

$19.95

The Fiber That Changed the Game

Why CloudWeave™ Beats Conventional Towels—And Every Other Cotton, Bamboo & Plant-Based Alternative?

Better Than Cotton

Better Than Cotton

LONGER & FINER Fiber

As long as 40-50mm

As fine as 6-10μm

Fiber Length

CloudWeave™

40-50mm (LONG & SILKY)

Cotton

25-30mm (SHORT & CHOPPED)

Reduces fiber-induced
prickliness by 60%

Fiber Fineness

CloudWeave™

6-10μm (Mulberry silk thread)

Cotton

12-18μm (Baby hair strands)

200% Smoother than Cotton

Product comparison

Roughness causes premature aging & irritation.

Softness

CloudWeave™

3× Softer than cotton

Regular Cotton Towels

"Plant-Based" Cloths (Bamboo/etc.)

Make-up Wipes

Much Softer

Roughness causes premature aging & irritation.

Get your CloudWeave™

CloudWeave™

Plant-Based

Make-up Wipes

Microfiber

Softness

3× Softer than cotton

Product comparison

Softness

CloudWeave™

OEKO-TEX® Class 1
(safe for infants)

Regular Cotton Towels

"Plant-Based" Cloths (Bamboo/etc.)

Make-up Wipes

If your serum bottle lists 0 allergens, why shouldn't your towel? Rough towels undo 30% of your serum's work.

Hypoallergenic-Plus

If your serum bottle lists 0 allergens, why shouldn't your towel? Rough towels undo 30% of your serum's work.

Get your CloudWeave™

CloudWeave™

Regular Cotton Towels

"Plant-Based" Cloths (Bamboo/etc.)

Make-up Wipes

Skin-Friendly

OEKO-TEX® Class 1 (safe for infants)

Product comparison

Low-absorption fabrics require repetitive wiping → Increases friction

→ Compromises skin barrier (especially for sensitive types)

Softness

CloudWeave™

1.1-second thirst-quench

Regular Cotton Towels

"Plant-Based" Cloths (Bamboo/etc.)

Make-up Wipes

More Absorbent

Low-absorption fabrics require repetitive wiping → Increases friction

→ Compromises skin barrier (especially for sensitive types)

Get your CloudWeave™

CloudWeave™

Regular Cotton Towels

"Plant-Based" Cloths (Bamboo/etc.)

Make-up Wipes

Skin-Friendly

1.1-second thirst-quench

Product comparison

Absorption

CloudWeave™ 

No Pesticides Needed

  • PEFC-Certified forests with soil/water protection

Zero Synthetic "Frankenfibers"

  • Pure wood pulp only (no bamboo’s hidden polyester binders)
  • OEKO-TEX® Class 1 certified (safe for baby skin) 

Acne doesn’t start with bad genes. It starts with bad & dirty textiles.

More Hygienic

Acne doesn’t start with bad genes. It starts with bad & dirty textiles.

Get your CloudWeave™

CloudWeave™

Hygiene

No Pesticides Needed

  • PEFC-Certified forests with soil/water protection

Zero Synthetic "Frankenfibers"

  • Pure wood pulp only (no bamboo’s hidden polyester binders)
  • OEKO-TEX® Class 1 certified (safe for baby skin) 
Product comparison

Guilt-freeindulgence

Water Footprint

(Annual usage per person)

CloudWeave™ 

270L

(production)

Regular Cotton Towels

9000L

(washing)

"Plant-Based" Cloths (Bamboo/etc.)

Make-up Wipes

Sustainability isn't a 'why'. It's a 'why not'.

Kinder to The Planet

Sustainability isn't a 'why'. It's a 'why not'.

Get your CloudWeave™

CloudWeave™

Plant-Based

Make-up Wipes

Microfiber

Guilt-free indulgence

Water Footprint

(Annual usage per person)

270L

(production)

9,00L

(washing)

“Softer on skin. Stronger for Earth.”

 —— CloudWeave™ by PURIOPIA

Get your CloudWeave™

Elevate Your Daily Ritual with PUROPIA

We create natural products for the spaces where honesty lives — the bathroom, the quiet sanctuary where we cleanse, unwind, and shed the masks of the day. Here, in the simple act of washing, we return to what is essential. Stripped of age, gender, or color, we are simply human — equal, bare, and real. Our materials reflect this belief. Every element is derived from nature, biodegradable, and designed to return gently to the earth. Nothing unnecessary, nothing artificial. We invite you to live as you are — natural, unfiltered, and true to yourself.

As we grow, our collection will extend beyond facial towels — to hand washes, body cleansers, lotions, and other essentials made for the rituals of bathing and self-care.

Yet our purpose remains the same: to celebrate authenticity in its simplest form. With time, we hope to turn our lens toward ordinary people around the world — individuals who live boldly as themselves, in quiet, unseen corners of life.

Through their stories, we wish to reveal the beauty of being unapologetically human —free, sincere, and true to one’s own nature.

Every material we use honors the idea of return.

Our formulations and packaging are designed to leave no trace — made from biodegradable, compostable, and naturally derived ingredients that flow back into the earth’s cycle. We believe true beauty does not cost the planet, and true care extends beyond the skin.

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